Series of facial images from clean-shaven to full beard (Janif et al., 2014) For the past thirty years, the tendency has been to study sexual attractiveness from the observer's standpoint, i.e., we choose mates on the basis of what's good for us. We therefore unconsciously look for cues that tell us how healthy or fertile... Read More

Dr. Griskevicius speaking on the mating game. The economic consequences are big. (source) The mate market isn’t what it used to be. As late as the mid-1970s, single women outnumbered single men at all reproductive ages. A reversal then took place throughout the Western world. The “operational sex ratio” slipped from male scarcity to parity... Read More