The Unz Review • An Alternative Media Selection
A Collection of Interesting, Important, and Controversial Perspectives Largely Excluded from the American Mainstream Media
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The New Yorker • 81 Years, 2,910 Issues, 43,563 Articles, 369,246pp
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Annals of Advertising: All Europeans Are Not Alike
Global marketing finds a new solution to an old problem
by John Heilemann
The New Yorker, April 28, 1997, pp. 174-181
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