As I’ve been pointing out for years, while our culture is obsessed with terror that blacks might not be getting enough screen time, even though they’ve gotten their share of roles in movies and TV shows for quite a few decades now, virtually nobody cares that nobody cares about Latinos. From KQED:
Only 4.5% Speaking Roles in Hollywood Go to Latino Actors, Study Shows
Jake Coyle, Associated Press, Aug 26
Latinos make up 18% of the U.S. population and 24% of its frequent moviegoers, yet they rarely see themselves on movie screens.
A new study by the USC Annenberg Inclusion Initiative finds that Latino representation in film lags significantly behind the U.S. population and that, over the last decade, the number of Latino characters in the most popular movies is virtually unchanged.
The report, released Monday and conducted in partnership with the National Association of Latino Independent Producers (NALIP) and Wise Entertainment, analyzed the 1,200 top-grossing films from 2007 to 2018 and some 47,268 speaking or named characters. It found that in that 12-year period, 4.5% of all speaking or named characters were Latino, and just 3% of leads or co-leads….
Researchers found that in the films studied, 4% had a Latino director, and most of those filmmakers — 71% — were from outside the U.S. Out of the 1,335 directors, only one was a Latina. Among producers, just 3% were Latino. …
The results of the study, while hardly surprising, are particularly striking considering what avid moviegoers Latinos generally are. The MPAA has said that 24% of frequent moviegoers — those who go to the movies at least once a month — are Latino. No other ethnic demographic is more overrepresented among moviegoers.
The disparity is even more glaring considering that the movie business is centered in Los Angeles, where Latinos make up 49% of the population.