As lame duck, Barack Obama generated a small fraction of the interest the incoming president did. Trump’s opponent couldn’t hold a candle to him, either.
Three weeks after the 2020 presidential election he appears to have lost, then, we would expect to see interest in the lame duck president eclipsed by interest in the incoming president–if Trump didn’t have the gravitational pull of a large planet, that is:
It is quite plausible that Trump will drive the corporate news cycle for the duration of Joe Biden’s presidency. Unless he is banned from it, he will almost certainly continue to drive the social media news cycle. When the Republican electorate wants to see what their political leadership has to say about something, Trump will be the person they turn to. When CNN, MSNBC, the NYT, and the rest of corporate media see their ratings tank and subscriptions drop at the prospect of running cover for a mumbling, soporific Biden, they’ll find attacking Trump irresistible.